Advertisers Take Matters Into Their Own Hands

                                                                                                                                                                Vol. XII, No. 8, September 1999

Citing a dearth of suitable network shows, a group of major advertisers (many of whom regularly work with the PTC on sponsorship issues) has announced they will pay to have writers develop family-friendly shows for consideration by the WB network. Disgusted by sex-soaked and violent programs, the group of top-tier television advertisers like Johnson & Johnson, Procter & Gamble, Sears, and McDonalds has agreed to bankroll at least eight scripts.

The extraordinary move on the part of advertisers was necessary because, as WB's executive vice president of programming Jordan Levin told The Washington Times, "many of Hollywood's creative people recoil from the idea of family-friendly shows."

For more information check out: www.ana.net. Click "Family Friendly Programming."