Boycott News

                                                                                                                                                                              Vol. III, No. 3, April 1990

A recent letter from Don Wildmon, Executive Director of the American Family Association, brings good news about the Christian boycott of Clorox products. Merrill Lynch, the large brokerage house, in a 23 January report reduced their estimate of Clorox' earnings. The report stated that, "The key reason is that Clorox's base business has slowed substantially." Clorox sales dropped from $753.7 million in the first six months of 1989 – before the boycott began – to $662.5 in the last six months, a 12.1% decrease. And a later report indicates that Clorox is seeking to negotiate an end to the boycott.

Mennen, the other company being boycotted, is a private firm, and consequently its sales figures are not public. Still, for the first time in a number of years Mennen did not advertise on prime time TV during the fall season.

Be assured that other advertisers are watching these facts with great interest. Stay faithful to the boycott of Clorox and Mennen. We have a real chance to make a difference for better television.